Type On Your Groceries

Oon is a branding and design studio based in Hyderabad, working across strategy, brand worlds and identity. Our workshops extend this practice into the everyday, using familiar environments to help people look closer, question what they see and understand the thinking behind design. We believe design is everywhere, but we don't always stop to notice it.

Our workshops have explored typography across Hyderabad's streets in Talk Type. Walk Type (Charminar + Abids), the city's overlooked visual corners in Type After Party(at night in collaboration with Kadamba), and how the Art Deco movement shaped Hyderabad's visual language across architecture, products, film, advertising and packaging using Typography. Our latest workshop, Type on Your Groceries, takes this exploration into the supermarket aisle, looking at how typography influences what we notice, understand and choose. Across each experience, the intention remains the same: to make people better observers by uncovering the choices, context and cultural cues that shape the visual world around us.