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THE VERTICAL AD FILM CHALLENGE 45-60 seconds. Any D2C brand you want. No boring ads. A filmmaking challenge built entirely for 9:16
Misfits Ă— Hyderabad Film Festival
Pick any D2C brand you love, or one you think deserves a better ad. Make a 45-60 second vertical, social-first ad for it and show us what advertising looks like when creators take over.
Prize pool
Submissions close: 3 October 2026, 4 PM
THE BRIEF
 Your challenge:
Make us laugh. Make us think. Make us feel something. Make it weird. Make it cinematic. Make it social. Make it not fit in. Just make us watch.
THE RULES
WHO CAN ENTER?
If you can tell a story, you're in.
HOW WE'LL JUDGE
THE PAYOFF
 ₹15,000. Two winners. One stage.
 Winner: ₹10,000 | Runner-up: ₹5,000
 Winning films are screened at the Hyderabad Film Festival 2026.
 The winning creators get a direct chance to pitch for, or work on, a future Misfits brand brief.